Company cultures formed in previous times need to change to keep pace with new realities. And unless the CEO lives and breathes the culture they want to create, nothing changes. Leaders have to lead humbly and communicate their message in new ways that resonate with web-savvy employee teams. Encouraging risk-taking is part of the picture, but that is never easy in companies clinging to long-obsolete models of success. For leaders, the challenges are multiple.

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